A teaser rate refers to an initially low or discounted interest rate offered by financial institutions, commonly in the context of credit cards or loans, to attract customers and encourage them to sign up for a specific product or service. Also known as an introductory rate or a promotional rate, the teaser rate is typically offered for a limited period, ranging from a few months to a year, after which it usually increases to a regular or higher interest rate.
Teaser rates are commonly utilized by credit card companies when they introduce new credit cards or promotional offers. These rates entice potential customers to sign up by offering them a reduced or even zero percent interest rate for a certain period. However, once this introductory period expires, the interest rate will usually increase to the regular or standard rate, which may be considerably higher than the teaser rate. The purpose of this strategy is to attract more customers in the short term with the hope that they will remain customers even after the rates increase.
While teaser rates can be beneficial for borrowers who can take advantage of the discounted rate for a short period, it is essential for individuals to carefully read and understand the terms and conditions associated with the teaser rate. Borrowers need to be aware of how long the introductory rate will last, what the regular rate will be after the teaser period, and any additional fees or charges that might apply. This allows borrowers to make informed decisions and avoid any unexpected financial burdens associated with teaser rates.
The word "teaser rate" originated in the world of finance and specifically refers to an introductory or promotional interest rate offered by financial institutions for a limited period.
The term "teaser" in this context comes from the verb "to tease", which means to entice, tempt, or stimulate interest in something. In the case of a teaser rate, financial institutions use this strategy to attract customers by offering them a lower interest rate initially, intending to "tease" or entice them into signing up for a product or service.
The etymology of the word "teaser" can be traced back to the verb "tease", which originates from the Old English word "tǣsan", meaning "to pull, tear, or pluck apart". Over time, the meaning evolved to include the concept of provoking or enticing someone, leading to the usage of "teaser" rate in the financial industry.