TARGET GROUP Meaning and
Definition
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A target group refers to a specific segment of individuals or customers that a company or organization aims to reach and appeal to with its products, services, or marketing efforts. This group is identified based on certain demographic, geographic, psychographic, or behavioral characteristics that align with the organization's objectives and target market analysis.
The target group is crucial as it helps businesses understand and define their ideal customer profiles and devise appropriate strategies to meet their needs and preferences effectively. By focusing on a specific target group, companies can allocate their resources more efficiently to maximize their return on investment and create tailored marketing campaigns that resonate with this particular segment.
To determine the target group, organizations often conduct extensive market research, analyzing various factors such as age, gender, income level, education, lifestyle choices, purchasing behaviors, and more. This thorough understanding enables the company to identify the desires and requirements of the target group, enabling them to develop products and services that cater specifically to their needs.
It is important to note that the target group may differ for each product or service offered by a company. This means that even within a single organization, there can be multiple target groups depending on the specific offerings, as each product or service may appeal to distinct sets of customers. Thus, effective target group identification is instrumental in achieving success in business operations.
Common Misspellings for TARGET GROUP
- rarget group
- farget group
- garget group
- yarget group
- 6arget group
- 5arget group
- tzrget group
- tsrget group
- twrget group
- tqrget group
- taeget group
- tadget group
- tafget group
- tatget group
- ta5get group
- ta4get group
- tarfet group
- tarvet group
- tarbet group
- tarhet group
Etymology of TARGET GROUP
The word "target group" originated from the combination of two separate terms: "target" and "group".
The term "target" comes from the Old French word "targette", which referred to a small shield or metal plate used by archers for practice or by soldiers for target practice. This word was derived from the Old French word "targe", meaning a shield. The Old French word "targe" ultimately found its roots in the Latin word "targa", which referred to a round shield.
The term "group" originated from thealian word "gruppo" or the French word "groupe", both of which referred to a collection or assembly of people or things. These words were ultimately derived from thealian word "groppo" or the Latin word "gruppus", meaning a knot or a cluster.
The combination of these terms, "target group", was first used in the marketing and advertising domain.
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