The word "TALX" is an intentionally misspelled form of "talks." It is pronounced as /tɔːks/ where the 'a' sound is made longer or clearer than in the actual spelling, and 'l' is pronounced with a little stress. The unusual spelling of "TALX" is now commonly used in the technology and gaming industries, and is also seen as a marketing gimmick. While some find it creative and innovative, others criticize it as the abuse of the English language.