Taitra, also known as the Taiwan External Trade Development Council, is a non-profit organization established in 1970 in Taiwan. It operates as a trade promotion agency, working to enhance and facilitate international trade relations for Taiwanese businesses.
Taitra's main objective is to assist Taiwanese companies in expanding their global presence and penetrating international markets. It offers a wide range of services and resources to promote trade and investment opportunities. These include organizing international trade shows, exhibitions, and conferences, as well as providing market intelligence, business matching, and trade consultation services.
Through its extensive network of offices and representatives worldwide, Taitra establishes and maintains connections between Taiwanese businesses and foreign counterparts, facilitating business cooperation and creating opportunities for trade collaborations. It fosters partnerships between Taiwanese exporters and international buyers, distributors, and retailers, contributing to the growth and development of Taiwan's export-oriented industries.
Taitra's efforts have played a significant role in promoting the "Taiwan Excellence" brand, which represents high-quality Taiwanese products. It actively promotes these products and assists Taiwanese companies in showcasing their innovative technologies and products on the global stage.
Overall, Taitra serves as a vital bridge between Taiwanese businesses and the global market, fostering international trade relations, promoting economic growth, and enhancing Taiwan's overall competitiveness in the international arena.
