SWEDQUAL is a combination of two words, Sweden and Quality, which represents high-quality standards of Swedish products and services. The word is pronounced as swed-kwol in the International Phonetic Alphabet (IPA). The first syllable "swed" is pronounced as [swɛd], which sounds like "sved" with a short "e" sound. The second syllable "qual" is pronounced as [kwɑl], which sounds like "kwal" with a broad "a" sound. SWEDQUAL is frequently used as a mark of distinction that puts Swedish companies and products at the forefront of the global market.