Susan T. Fiske is a prominent American social psychologist and professor at Princeton University. Her research focuses on social cognition, particularly in the areas of stereotypes, prejudice, and discrimination. Fiske is well-known for her work on the Stereotype Content Model (SCM) and the Ambivalent Sexism Theory (AST).
The SCM, developed by Fiske in collaboration with Peter Glick, proposes that social perceptions of groups are primarily determined by two dimensions: warmth and competence. Warmth is related to perceived intentions and friendliness, while competence refers to perceived ability and intelligence. According to the SCM, groups are evaluated on these dimensions, resulting in four basic stereotypes: the competent but cold (envy), the incompetent but warm (paternalistic), the incompetent and cold (contemptuous), and the competent and warm (admiration or pride).
Fiske's research on ambivalent sexism delves into the relatively complex nature of gender stereotypes and attitudes toward women. According to the AST, sexism can be manifested in two forms: benevolent sexism and hostile sexism. Benevolent sexism involves paternalistic views that embrace the idealization of women as pure, nurturing, and in need of protection. In contrast, hostile sexism is more overtly negative, expressing anger, resentment, and a desire for dominance over women.
Fiske's contributions to social psychology have greatly advanced the understanding of how stereotyping and prejudice operate in society. Her research has helped shed light on the different dimensions and forms of prejudice, enabling a more comprehensive understanding of social cognition and intergroup relations.
