SURVEY METHODOLOGY Meaning and
Definition
-
Survey methodology is a comprehensive approach, used in social research and data collection, which involves designing, implementing, and analyzing surveys to gather valuable information from a target population. It refers to the systematic process of collecting data from a specific group or a representative sample of individuals, with the aim of obtaining a comprehensive understanding of various social phenomena, attitudes, behaviors, or opinions.
Survey methodology involves careful planning and preparation, beginning with the development of clear research objectives and formulating appropriate research questions. It includes selecting a suitable sample population, determining the sample size, and designing survey instruments such as questionnaires or interviews. The survey methodology may also involve employing various data collection techniques, such as online surveys, telephone interviews, face-to-face interviews, or postal questionnaires.
Once the surveys are conducted, the collected data is meticulously processed and analyzed using statistical techniques to extract meaningful insights and draw valid conclusions. These analyses may involve cleaning and coding the data, calculating descriptive statistics, conducting inferential tests, and exploring relationships between variables.
The primary goal of survey methodology is to ensure reliable and accurate data collection through standardized procedures, minimizing bias and maximizing response rates. It serves as a fundamental tool in both academic and applied research, providing researchers with a systematic and well-structured approach to study human behavior, attitudes, and opinions. Survey methodology continues to evolve alongside advancements in data collection technologies, ensuring the ongoing improvement of survey design and data quality.
Common Misspellings for SURVEY METHODOLOGY
- aurvey methodology
- zurvey methodology
- xurvey methodology
- durvey methodology
- eurvey methodology
- wurvey methodology
- syrvey methodology
- shrvey methodology
- sjrvey methodology
- sirvey methodology
- s8rvey methodology
- s7rvey methodology
- suevey methodology
- sudvey methodology
- sufvey methodology
- sutvey methodology
- su5vey methodology
- su4vey methodology
- surcey methodology
- surbey methodology
Etymology of SURVEY METHODOLOGY
The etymology of the word "survey" dates back to the late 15th century and traces its roots to the Middle English word "surveyen" or "sourveyen", derived from the Old French word "sourveier" meaning "to oversee". This Old French word itself comes from the Latin word "supervidere", which is a combination of "super" (over) and "videre" (to see).
The term "methodology" originated in the mid-16th century and derives from the Latin word "methodologia", combining "methodus" (way of proceeding) and "logia" (study of). "Methodus" comes from the Greek word "methodos", which means "pursuit of knowledge" or "system".
