SUPERGRAPHICS Meaning and
Definition
-
Supergraphics refers to a form of large-scale graphic design that involves the creation and application of oversized graphic elements on the surfaces of buildings, walls, or interiors. This visual technique is characterized by its bold and impactful nature, often utilizing bright colors, strong typographic elements, and geometric forms to create visually arresting displays.
Supergraphics are utilized as a means of transforming the appearance and ambiance of a space, offering a powerful and dynamic visual experience. These graphics may range from abstract patterns and motifs to complex illustrations and textual messages. They can be found in various environments, such as public spaces, commercial buildings, and cultural institutions, enhancing the atmosphere and communicating messages to a wide audience.
Supergraphics often serve functional purposes beyond their aesthetic value. They can provide wayfinding information, such as directional signage or identification of specific areas within a building. They can also contribute to branding and marketing strategies, effectively promoting a company or a product by creating an impactful visual presence.
The process of creating supergraphics typically involves collaboration among graphic designers, architects, and clients, who work together to develop and implement the design concept. The production and installation of these large-scale graphics require specialized skills and techniques, often involving the use of durable materials and advanced printing technologies.
In summary, supergraphics represent a transformative and impactful form of graphic design that enhances the visual appeal, functionality, and communication within a physical environment.
Etymology of SUPERGRAPHICS
The word "supergraphics" is derived from two parts: "super" and "graphics".
- "Super" comes from the Latin word "super", meaning "above" or "over". It is commonly used in English to convey superiority, excess, or prominence.
- "Graphics" refers to visual art, design, or visual representation in general. It is derived from the Greek word "graphikos", which means "to draw" or "to write".
When combined, "super" and "graphics" create the word "supergraphics", which generally refers to large-scale graphic designs or artworks that cover extensive areas of buildings, walls, or urban spaces.
