Pronunciation: [spɹˈuːɪk] (IPA) 
Spruik (/sprook/) is an Australian and New Zealand colloquial term meaning to promote or advertise. The spelling of the word reflects its onomatopoeic origin, as it imitates the sound of a horse-drawn spruiker's or crier's call. The word is often used in the context of street vendors or market stalls. While not a commonly used word in other parts of the world, spruik has become an established part of Australian and New Zealand English.
Spruik is a verb that originates from Australian slang and is primarily used in Australia and New Zealand. It refers to the act of promoting or advertising a product, service, event, or idea in an enthusiastic and persuasive manner, often through public speaking or enticing language.
When someone spruiks, they aim to capture the attention and interest of potential customers or listeners by using persuasive techniques to emphasize the positives and benefits of the subject they are endorsing. Spruiking often involves strong and expressive language, as well as a charismatic demeanor, to captivate and convince the target audience.
The term can be traced back to the early 20th century when it was primarily used to describe the street vendors or barkers who would loudly and energetically promote their goods or services to passersby on the streets. Over time, spruik has evolved to encompass any form of promotional or persuasive communication.
Spruiking is commonly observed in various contexts, including markets, festivals, trade shows, or even political campaigns, where individuals or groups aim to attract attention and generate interest in something they are endorsing. It requires effective communication skills and the ability to connect with the audience to effectively persuade and engage them.
Overall, spruik is a dynamic verb that illustrates the act of enthusiastically promoting or advertising with the intention to convince and generate interest or sales.
The word "spruik" is believed to have originated in Australia and is chiefly used in Australian and New Zealand English. Its etymology is uncertain, but it is believed to have derived from the Yiddish word "sprok" or "spraak", meaning "to speak" or "to speak loudly". This Yiddish word was likely introduced to Australia by Jewish immigrants in the 19th century. Over time, "sprok" or "spraak" transformed into "spruik" and evolved to mean "to promote" or "to publicize". Today, "spruik" is commonly used in Australian English to refer to enthusiastic or persuasive promoting or selling, often done by street vendors or market sellers.
