Pronunciation: [sˈɒftsəlɪŋ] (IPA) 
The correct spelling of the term "softselling" is /sɔftˈsɛlɪŋ/. It is a compound word consisting of "soft" and "selling", which means to promote or persuade in a gentle or subtle manner. The pronunciation of the two words is combined, resulting in the /sɛlɪŋ/ sound being spelled as one word. The term is often contrasted with "hardselling", which is a more aggressive and forceful tactic in sales.
Softselling is a marketing approach or technique focused on gently persuading potential customers to purchase a product or service, rather than aggressively pushing or pressuring them. It involves using non-aggressive and subtle tactics to build a rapport with customers and create a positive buying environment.
Softselling primarily relies on building relationships, trust, and providing information about the product or service to convince customers of its value and benefits. It often involves engaging in open-ended conversations, actively listening to customers' needs and concerns, and addressing them in a friendly and helpful manner.
This approach avoids high-pressure sales tactics commonly associated with hard-selling techniques, such as exaggerated claims, aggressive persuasion, or time-limited offers. Instead, softselling aims to create a relaxed and comfortable buying experience that focuses on understanding the customer's needs and finding appropriate solutions for them.
Softselling is particularly effective for products or services that require careful consideration or involve a significant investment. By adopting a softer approach, sales professionals can build a strong foundation of trust and credibility with customers, increasing the likelihood of a successful sale.
To sum up, softselling is a less aggressive and more customer-focused approach to selling, emphasizing building relationships and trust with customers to gently persuade them to make a purchase.
The word "softselling" is the combination of two terms: "soft" and "selling".
The term "soft" has its origins in English, derived from the Old English word "sēft", which meant gentle or kind. Over time, "soft" developed additional meanings, such as easy or easygoing, which relate to a more relaxed or less forceful approach.
The term "selling" comes from the Old English word "sellan", which means to give, deliver, or exchange for money. The meaning of "selling" has remained relatively consistent over time, referring to the act of persuading someone to buy a product or service.
Combining these two words, "softselling" emerged as a term that represents a more subtle, gentle, and less aggressive approach to persuasion in sales. It typically involves building relationships, providing information, and addressing customer needs rather than traditional high-pressure sales tactics.
