Social television refers to the integration of social media and interactive features into the television viewing experience, creating a more engaging and interactive environment for users. It refers to the practice of using social media platforms and applications to facilitate interaction, sharing, and discussion of television content among viewers.
In social television, viewers are able to connect with others who are watching the same program in real-time through the use of hashtags, comments, and live chats on social media platforms. This enables viewers to share their thoughts, opinions, and reactions about the program, which can foster a sense of community and engagement.
Furthermore, social television can also entail the incorporation of interactive features directly into television programming, such as live polls, voting, and quizzes, where viewers can actively participate and influence the outcome of what they are watching.
The use of social television not only connects viewers to each other, but it also allows them to connect with the television program itself, the cast, and even the producers, by providing direct feedback and engaging in ongoing conversations beyond the broadcast. This creates a multi-dimensional and interactive viewing experience, blurring the boundaries between traditional passive television watching and active participation in the media landscape.
Overall, social television aims to enhance the television viewing experience by facilitating social interaction, fostering engagement, and creating a more dynamic and personalized experience for viewers.
The word "social television" is a compound term made up of the words "social" and "television".
The term "social" is derived from the Latin word "socius", which means "companion" or "ally". It has evolved over time to encompass the concept of interaction, involvement, or engagement among individuals or groups.
The word "television" originated from the combination of the Greek word "tele", meaning "far off", and the Latin word "visio", meaning "sight". It refers to the electronic medium used for transmitting visual images, along with sound, to a receiving device.
The combination "social television" emerged as a result of the increased integration of television and social interactions facilitated by advances in technology and the internet. Social TV refers to the practice of using digital platforms and social media to engage in discussions, share opinions, and interact with others while watching television programs or events.