Social exchange theory is a sociological concept that explains human interactions and relationships based on the principles of exchange and rational choice. This theory posits that individuals engage in social interactions motivated by the pursuit of rewards and the avoidance of costs. It assumes that individuals weigh the benefits and risks associated with their actions and decisions in order to maximize their personal gains.
The theory views social interactions as a form of transaction, where individuals engage in a give-and-take process, aiming to receive more rewards and incur fewer costs. These rewards can take various forms, such as emotional support, companionship, resources, or status, while costs can include time, energy, resources, or emotional strain.
According to social exchange theory, individuals strive for a balance between the rewards received and the costs incurred in their relationships. They seek relationships and interactions that offer a favorable exchange ratio, where the benefits outweigh the drawbacks. This theory also suggests that individuals assess the availability of alternatives, evaluating whether other opportunities could offer more favorable exchanges.
Social exchange theory also highlights the concept of reciprocity, emphasizing that individuals feel obliged to repay the benefits received from others. This reciprocity acts as a driving force for individuals to maintain relationships and engage in positive social interactions.
Overall, social exchange theory provides insights into how individuals make decisions regarding their social interactions, emphasizing the importance of rationality, the evaluation of costs and benefits, and the pursuit of favorable exchanges.