SOAPIE is a term used to refer to a genre of television and radio programming that originated in the early 20th century. The word is a contraction of the phrase "soap opera," which originally referred to serial dramas that were sponsored by soap manufacturers.
A soapie typically follows a serialized format, with ongoing storylines and characters that continue from episode to episode, often intertwining various plotlines. It is characterized by its focus on melodramatic storytelling, emotional conflicts, and complex relationships. Soapies often explore themes of love, betrayal, family dynamics, and social issues, aiming to create an emotional connection with the audience.
The name "soap opera" reflects the original sponsorships by soap manufacturers, who targeted their advertisements towards the predominantly female audience. Today, the term "soapie" is used to describe a wide range of serialized dramas, whether they are sponsored by soap companies or not. They are primarily broadcast during daytime hours, but can also be aired in the evenings.
Soapies have become a prominent form of popular entertainment and have had a significant impact on popular culture. They have spawned a dedicated fan base, with viewers becoming heavily invested in the characters and storylines. Soapies have also been credited with introducing innovative storytelling techniques, such as cliffhangers and narrative twists, which have influenced other genres of television programming.
In summary, a soapie is a serialized drama characterized by melodramatic storytelling, emotional conflicts, and ongoing storylines that captivate audiences and explore various themes and relationships.
