Pronunciation: [smˈɛl] (IPA) 
The spelling of "SMEL" may seem odd, but it has a clear explanation in IPA phonetic transcription: /smɛl/. The "S" represents an unvoiced fricative, while the "M" sounds like a consonant nasal. Next, the "E" corresponds to the short "e" vowel sound. Finally, the "L" is a lateral consonant that is pronounced by allowing air to pass around the sides of the tongue. Altogether, this unique combination of sounds produces the word "SMEL."
SMEL stands for "Social Media Emotional Labor." It refers to the emotional effort and management that individuals put into maintaining their online presence and managing their interactions on social media platforms. SMEL involves actively managing one's emotions to create an impression of oneself that aligns with the desired social and emotional norms of the digital environment.
In the context of social media, emotional labor refers to the work individuals do to regulate their emotions, including both surface acting (expressing emotions that might not be genuine) and deep acting (authentically feeling and expressing emotions). SMEL extends this concept to encompass the additional effort required to curate and upkeep an online persona or personal brand. This involves carefully selecting and editing content, crafting captions and responses, filtering comments, and managing one's emotions in virtual communications.
SMEL has become increasingly significant in the age of digital self-presentation and online interaction. It stems from the pressure to portray oneself in a positive light, gain approval and validation from others, and maintain a favorable online image. The need for managing emotional labor can be particularly critical for individuals who rely on social media for social, professional, or personal reasons. As social media platforms continue to shape social norms and influence societal behavior, the concept of SMEL is likely to remain relevant in understanding the emotional demands and expectations associated with online engagement.
