SLOGAN Meaning and
Definition
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A slogan is a concise and memorable phrase or motto that is used to represent or advertise a company, product, political cause, or idea. It serves as a powerful tool to convey a message and create brand recognition. Typically, slogans are crafted to be easily understood, catchy, and impactful, making them effective in capturing the attention of the target audience.
Slogans are commonly utilized in advertising campaigns to establish a brand identity and differentiate products or services from competitors. They work to enhance brand recall by encapsulating the essence or unique selling proposition of a company or its offerings. Through repetition and association, slogans aim to foster positive consumer perception and loyalty.
While slogans are widely used in the commercial world, they are also utilized in various sectors. For example, political campaigns utilize slogans to express key beliefs, unite supporters around a common cause, and communicate the candidate's philosophy or goals. Likewise, social movements and advocacy groups often rely on slogans to raise awareness, mobilize public support, and convey their mission succinctly.
In summary, a slogan is a concise and powerful phrase or motto that represents an entity or idea, used primarily in branding, advertising, and communicating a message. It acts as a memorable and impactful tool to convey the core values, unique selling points, or core beliefs of an entity, fostering recognition, brand recall, and consumer loyalty.
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In Scot., a Highland war-cry or gathering-cry; the watchword used by troops in the field.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
Top Common Misspellings for SLOGAN *
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Other Common Misspellings for SLOGAN
Etymology of SLOGAN
The word "slogan" originated from the Scottish Gaelic language. The Scottish Gaelic term "sluagh-ghairm" (pronounced "sloo-uh-gharm") means "battle cry" or "war cry". Over time, the term "sluagh-ghairm" evolved into the Scottish Gaelic word "sluagh-ghairm" (pronounced "slü-ə-ərm"), which referred to a rallying cry or rallying slogan used by Scottish clans during battles. This term became anglicized as "slogan" and entered the English language in the 16th century. Eventually, the meaning of "slogan" expanded to include any catchy phrase or statement used to promote or identify a person, product, or cause.
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