Sheena Iyengar is a renowned professor and researcher in the field of social psychology and decision-making. She is best known for her work on the psychology of choice and how individuals make decisions in various contexts.
Dr. Iyengar was born in 1969 in Toronto, Canada, and she obtained her Bachelor's degree in Economics from the Wharton School of the University of Pennsylvania. She went on to earn a Ph.D. in Social Psychology from Stanford University, where she studied under the guidance of renowned psychologist Philip Zimbardo.
Throughout her career, Iyengar has made significant contributions to the understanding of human decision-making processes, particularly focusing on the impact of choice and culture on decision outcomes. Her influential research has been published in numerous academic journals and books.
One of her notable studies examines the paradox of choice, suggesting that although having more options may seem desirable, it can lead to decision paralysis and decreased overall satisfaction. Her work has shed light on the factors that influence decision-making, such as cultural differences, social norms, and individual preferences.
In addition to her academic pursuits, Iyengar has also shared her expertise through various popular media outlets and TED Talks. Her influential book, "The Art of Choosing," further explores the complexities of decision-making and provides practical strategies for navigating choices effectively.
Overall, Sheena Iyengar's contributions to the field of social psychology and decision-making have significantly enriched our understanding of how choices are made, and her research findings continue to shape our understanding of human behavior in everyday life.
