SELLING POINT Meaning and
Definition
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A selling point refers to a characteristic or feature of a product, service, or idea that is emphasized or highlighted during marketing to attract potential customers or clients. It is an aspect that is considered attractive, convincing, or beneficial to the target audience, influencing their decision to purchase or engage with the offering.
When selling a product, the selling points often outline its unique features, advantages over competitors, or how it addresses specific customer needs or desires. In some cases, they may also encompass pricing, durability, reliability, or convenience factors that make the product more appealing. For services or ideas, selling points may emphasize expertise, value, customization, efficiency, or results obtained.
An effective selling point should capture the attention of the target market, clearly communicate the benefits or advantages, and differentiate the product, service, or idea from alternatives in the marketplace. It must be tailored to resonate with the specific needs, preferences, or pain points of the potential customers, effectively persuading them to consider and choose the offering.
Marketers often identify and refine selling points through market research, competitor analysis, customer feedback, or by understanding the unique selling proposition (USP) of the offering. By effectively conveying compelling selling points, businesses aim to influence consumer behavior positively, increase sales, build brand loyalty, and foster long-term customer relationships.
Common Misspellings for SELLING POINT
- aelling point
- zelling point
- xelling point
- delling point
- eelling point
- welling point
- swlling point
- sslling point
- sdlling point
- srlling point
- s4lling point
- s3lling point
- sekling point
- sepling point
- seoling point
- selking point
- selping point
- seloing point
- sellung point
- selljng point
Etymology of SELLING POINT
The term "selling point" is a compound noun composed of two words: "selling" and "point".
1. "Selling": The word "selling" originates from the Old English word "sellan", which means "to give, furnish, supply, convey, deliver". This verb evolved over time to specifically refer to the act of exchanging goods or services for money.
2. "Point": The word "point" has its roots in the Latin word "punctum", meaning "a prick, dot, or small mark". The term was borrowed into Old English as "punt", and it gradually came to be associated with a specific location or place.
Coming together, the compound noun "selling point" emerged in the early 20th century, combining "selling" (related to exchanging goods) with "point" (representing a particular characteristic or feature of a product or service).
Idioms with the word SELLING POINT
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selling point
A selling point is a characteristic or feature of a product, service, or idea that makes it appealing or attractive to potential buyers or consumers. It is a defining quality that sets it apart from others and convinces people to make a purchase or take action.
Similar spelling words for SELLING POINT
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