Pronunciation: [skˈɒtɹe͡ɪd] (IPA) 
Scottrade is spelled with the phonetic transcription: /skɑt.træd/. The first syllable, "Scot," is pronounced as "skɑt," with a long "o" sound. The second syllable, "trade," is pronounced as "træd," with a short "a" sound. The word is a combination of "Scotland" and "trade," as the company originally focused on investments in Scottish companies. Scottrade is a now-defunct brokerage firm that was acquired by TD Ameritrade in 2017.
Scottrade is a term used to refer to a former online brokerage firm that offered financial services to individual investors in the United States. Originally established in 1980, Scottrade provided a range of investment products and services, including the ability to trade stocks, bonds, options, and mutual funds through its online platform. The firm catered primarily to self-directed investors, providing them with the tools and resources needed to make informed investment decisions.
Scottrade offered a user-friendly online trading platform that allowed customers to execute trades, research investment opportunities, access real-time market data, and monitor their portfolios. The firm also provided educational resources such as webinars, articles, and tutorials to assist customers in enhancing their investment knowledge and skills.
In addition to its online presence, Scottrade operated hundreds of physical branch offices throughout the United States, allowing customers to receive personalized assistance and guidance from knowledgeable financial consultants.
Scottrade was widely recognized for its competitive pricing and low fees, making it an attractive choice for cost-conscious investors. Its focus on customer service and user-friendly technology contributed to its popularity among individual investors and helped establish its reputation as a reputable brokerage firm.
In 2017, Scottrade was acquired by TD Ameritrade, a leading online brokerage firm. The acquisition resulted in the integration of Scottrade's platforms and services into TD Ameritrade's operations.
The word "Scottrade" is a combination of two elements:
1. "Scot": This is a shortened form of the word "Scots" or "Scottish". It refers to something or someone originating from Scotland or associated with Scottish culture. The term is derived from the Latin word "Scotti", which originally referred to a Celtic tribe in Ireland and later came to represent the people of Scotland.
2. "Trade": This word refers to the act or business of buying, selling, or exchanging goods or services. It comes from the Middle English word "traden", which was derived from the Old English word "tradian" meaning "to tread, track, or travel".
By combining these two elements, "Scottrade" signifies a trading or investment service with a Scottish association or influence. Scottrade was a retail brokerage firm based in the United States founded in 1980.
