The spelling of "schoch" may seem confusing at first glance, but it can be explained with the International Phonetic Alphabet (IPA) transcription. IPA represents sounds in words using symbols. In this case, "schoch" is pronounced as /ʃɑk/, with the "s" being pronounced as "sh," and the "ch" sounding like a "k." This spelling is commonly used in some regions as an alternative to the traditional English spelling of "shock." Understanding phonetics can help with pronunciation and easily identify different spellings of words.