Scarehead is a noun that refers to an attention-grabbing headline, usually published in newspapers or magazines, that aims to shock, frighten, or alarm the reader. It typically focuses on sensational or provocative news stories, often involving fear-inducing events, threats, scandals, or controversial topics. The main purpose of a scarehead is to elicit a strong reaction from the audience and entice them to read the article or purchase the publication.
Scareheads are often characterized by the use of bold, large fonts, dramatic language, and alarming imagery, such as exclamation marks, words in capital letters, or captivating photographs. Their aim is to captivate the reader's attention and trigger an emotional response, such as fear, concern, curiosity, or outrage. Scareheads may exploit people's natural inclination towards morbid curiosity or heightened sensitivity to potential dangers in order to increase readership or sell more copies.
While scareheads are effective in generating interest and attracting readers, they can also be criticized for sensationalism, exaggeration, or manipulation of facts. Critics argue that scareheads may contribute to the spread of panic, anxiety, or misinformation. Nonetheless, scareheads remain a common feature in tabloids, sensationalized news stories, or publications that prioritize capturing attention over objective reporting.
