RURAL PURGE Meaning and
Definition
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The term "rural purge" refers to a significant shift that occurred in the American television industry during the late 1960s and early 1970s. It describes a deliberate programming decision made by major television networks to eliminate or reduce the number of rural-themed and family-oriented shows from their schedules in favor of more urban and contemporary content. The rural purge was driven by various factors, including a desire to attract younger, urban viewers and advertisers craving a more modern and sophisticated representation of American life.
This period was marked by the abrupt cancellation of numerous successful and long-running rural-based television shows, which had previously enjoyed high ratings and a loyal audience. Iconic programs like "The Beverly Hillbillies," "Green Acres," and "The Andy Griffith Show" were among those terminated, leading to outrage and bewilderment among fans. In their place, networks introduced more socially relevant, urban-focused shows that reflected the changing cultural and political climate of the era.
The rural purge is often seen as a milestone in television history, representing a pivotal moment when networks abandoned traditional, wholesome programming in favor of edgier and more realistic content. This paradigm shift influenced television production for years to come and forever altered the representation of rural America on screen. The rural purge serves as a reminder of the power dynamics and commercial pressures within the television industry, where decisions are shaped by audience demographics, advertising revenues, and societal trends.
Etymology of RURAL PURGE
The term "rural purge" is not derived from a specific etymology. It is a descriptive phrase coined by television critics and historians to refer to a series of network programming changes that took place in the United States during the late 1960s and early 1970s. The changes involved the cancellation of various rural-themed television shows, particularly those set in rural or small-town environments. The shift in programming was a result of several factors, including changing audience preferences, shifts in demographics and urbanization, and a desire to appeal to a more urban, young demographic. The phrase "rural purge" is simply a way to summarize and describe this period of programming changes.
