The phrase "run it up a flagpole" means to test the popularity or reception of an idea or product. The word "run" is pronounced /rʌn/ and the word "flagpole" is pronounced /ˈflæɡpoʊl/. Together, the phrase is pronounced /rʌn ɪt ʌp ə ˈflæɡpoʊl/. The spelling of the phrase represents the literal action of running something up a flagpole to see if it will gain acceptance, which is a common practice in advertising and marketing industries.
"Run it up a flagpole" is an idiomatic expression often used in informal contexts, particularly in the realm of business and marketing. This saying is used to describe the act of introducing or proposing an idea, concept, or suggestion to gauge public opinion or to test its popularity, feasibility, or overall reception. By "running it up a flagpole," one figuratively raises the idea for public display, observation, and evaluation.
The phrase originates from a practice where a new flag would be physically hoisted up a flagpole in order to test its design, color scheme, or general appeal before being officially adopted. In a similar manner, this idiom refers to the act of presenting an idea, sometimes in a hypothetical or informal manner, to gather input or feedback without fully committing to it. It allows the presenter to obtain reactions, criticisms, or support from colleagues, clients, or the general public before making any final decisions.
In essence, "running it up a flagpole" involves offering an idea or proposal as a means of seeking opinions, testing the waters, or generating interest before taking further steps or actions. It serves as a metaphorical way of obtaining a preliminary assessment or evaluation, which can be useful in making more informed decisions or adjustments based on the feedback received.