Pronunciation: [ɹˈʌbz ˈɪn] (IPA) 
The phrase "rubs in" is spelled with the IPA symbols /rʌbz/ for "rubs" and /ɪn/ for "in". The word "rubs" is spelled with a 'b' and a 's', despite the fact that the sound represented by 's' is voiced when it occurs between two voiced sounds. This irregular spelling can be confusing for some English learners. However, the word "in" is spelled phonetically with the sound /ɪn/, which is spelled with the letters 'i' and 'n'.
Rubs in is a phrase that can be used to describe a figurative action or statement that amplifies or emphasizes a particular point or fact, often in a way that is intended to be deliberately annoying, irritating or humiliating for someone. It involves repeating or emphasizing a point that may be embarrassing or hurtful for the individual being targeted, serving as a reminder or reinforcement of their mistake or failure.
This expression often implies a sense of rubbing salt into a wound, and is used in various contexts, including personal relationships, competitions, or debates. It typically involves the intentional or unintentional continuation of a discussion or action that focuses on a negative aspect of someone's performance, behaviour, or situation.
The use of "rubs in" suggests a persistence in drawing attention to a specific issue or mistake, in order to make the individual feel worse or less capable. This may involve repeating criticism, reminding them of their failure, or highlighting their shortcomings in a way that is intended to belittle or undermine them. The purpose behind using "rubs in" is often to assert dominance or superiority, and to make the other person feel embarrassed, humiliated, or defeated.
In summary, "rubs in" refers to the deliberate reinforcement or emphasis of a negative aspect, mistake, or failure, with the intention of making someone feel worse or reminding them of their shortcomings.
