Roll out is a phrasal verb that refers to the process of introducing or launching a new product, service, or initiative on a broader scale or to a wider audience. It involves the gradual and systematic expansion or implementation of a particular offering.
In the context of product development, roll out occurs when a company introduces a new item or innovation to the market, making it available for purchase or use by customers. This includes activities such as manufacturing, distribution, marketing, and promotion, aiming to make the new product accessible to a larger consumer base.
Roll out can also be used in the context of service delivery. It typically involves the introduction of a new service offering or the expansion of an existing one to reach a wider audience or additional locations. This may require coordinating various resources, training staff, establishing new facilities, and ensuring a smooth transition for customers or clients.
Furthermore, roll out may apply to the launch of initiatives or programs in sectors like technology, healthcare, education, and government. It often entails the implementation of new policies, procedures, or systems across multiple locations, departments, or entities.
Overall, roll out refers to the process of gradually and strategically introducing a new product, service, or initiative to a larger target audience, often involving various activities such as manufacturing, marketing, distribution, and implementation.
