RHETORICAL STRATEGIES Meaning and
Definition
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Rhetorical strategies refer to the deliberate and purposeful use of various techniques and tools in communication, with the aim of persuading, convincing, or influencing an audience. These strategies encompass a wide range of linguistic and stylistic devices that effectively convey the speaker or writer's message and engage the audience.
One common rhetorical strategy is the use of figurative language, such as metaphors, similes, and analogies. Employing these devices allows the speaker to draw comparisons, highlight similarities or differences, and evoke emotions or imagery in the minds of the audience. Another strategy is the use of repetition, where certain words, phrases, or ideas are reiterated to emphasize key points and enhance their memorability.
Additionally, rhetorical strategies often involve appealing to the audience's emotions to gain their support or empathy. This can be achieved through the use of pathos, a form of emotional appeal that triggers feelings of sympathy, anger, or happiness in order to influence the audience's perception or decision-making process.
Other rhetorical strategies include the use of anecdotes, vivid storytelling, humor, sarcasm, or rhetorical questions. These devices help to capture and maintain the audience's attention, enhance understanding, and make the speaker or writer's arguments more compelling.
In summary, rhetorical strategies are intentional techniques employed in communication to effectively persuade, inspire, or influence an audience. By skillfully utilizing various rhetorical devices, speakers and writers can enhance their messages and successfully engage the listeners or readers.
Etymology of RHETORICAL STRATEGIES
The word "rhetorical" derives from the Greek word "rhetorikos", which means "skilled in speaking or oratory". It ultimately comes from the Greek word "rhetor", meaning "orator" or "public speaker". In Ancient Greece, rhetoric was seen as an important skill for effective communication and persuasion.
The word "strategy" originated from the Greek word "strategia", which referred to the art of military command. It is composed of two Greek words: "stratos", meaning "army", and "agein", meaning "to lead" or "to build".
When combined, "rhetorical strategies" refers to the techniques or methods used in language and discourse to effectively persuade, influence, or engage an audience.
