REPOSITIONING Meaning and
Definition
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Repositioning refers to the strategic process of altering or changing the perception, positioning, or image of a brand, product, service, or organization in the minds of consumers or target markets. It involves reassessing and realigning the brand's or entity's marketing, advertising, communication, and overall business strategies to create a new or different positioning.
In marketing, repositioning can be driven by various factors such as changes in consumer preferences, shifts in market dynamics, evolving competitive landscape, or the need to appeal to a new target audience. The goal is typically to differentiate the brand or entity from competitors, create a unique value proposition, or address any negative perceptions or challenges faced.
The process of repositioning may involve various actions, including modifying the brand's messaging, visual identity, product features or attributes, pricing, distribution channels, or even the overall branding strategy. It may also require redefining the target market or segment, creating new marketing campaigns, or adopting new promotional techniques to effectively communicate the revised positioning to consumers.
Successful repositioning can result in increased brand awareness, acceptance, loyalty, and ultimately, market share. However, it requires careful analysis, research, and implementation to ensure that the new positioning aligns with consumer needs, expectations, and preferences. Additionally, repositioning should be done with a long-term perspective, as it may not yield immediate results and may require continual efforts to reinforce and sustain the new brand positioning over time.
Common Misspellings for REPOSITIONING
Etymology of REPOSITIONING
The word "repositioning" is derived from the combination of two root words: "re-" and "positioning".
The prefix "re-" is of Latin origin and generally indicates repetition or reversal, meaning "again" or "back". It suggests doing something again or returning to a previous state or position.
The word "positioning" is derived from the Middle French word "poser", meaning "to place" or "to put". It entered the English language in the late 19th century and refers to the act or process of placing or arranging something in a particular position or location.
Therefore, "repositioning" can be understood as the act or process of placing or arranging something again or in a different position. It is commonly used in various contexts, including marketing and business strategies, where it refers to the act of changing the positioning or perception of a product, brand, or company in the market.
Similar spelling words for REPOSITIONING
Conjugate verb Repositioning
CONDITIONAL
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