Rebranded is spelled /riːˈbrændɪd/. The word consists of the prefix "re-" meaning "again" or "back" and the verb "brand" meaning "to establish a product or service with a particular identity". The suffix "-ed" is added to brand to indicate that the action of branding occurred in the past, resulting in a new identity for the product or service. Rebranded commonly refers to the process of creating a new brand identity for a company or product due to changes in marketing strategy or ownership.
"Rebranded" is a verb that refers to the process of altering the representation, marketing, or overall image of a company, product, or service. It involves changing the visual identity, including the brand name, logo, tagline, and design elements, as well as modifying the perception and positioning in the market to give a fresh appeal to the target audience.
When a company decides to rebrand, it could be prompted by various reasons. These may include repositioning the brand, targeting a new market segment, attempting to associate new values or attributes to the brand, or adapting to changing customer preferences. The intent is to create a new or different identity that captures audience attention, refreshes the brand's public image, and increases its relevance in the market.
The process of rebranding often entails several steps, such as conducting market research and analysis to understand consumer behavior and competition, developing a new brand strategy, redesigning logos and other visual elements, adjusting marketing communications, and implementing a comprehensive rollout plan for the rebranded entity. Successful rebranding requires careful planning, creativity, and an in-depth understanding of the target market.
Ultimately, a rebranded company, product, or service seeks to establish an improved or updated identity that aligns better with its business goals, appeals to the desired audience, and ultimately leads to increased brand recognition, customer loyalty, and market success.
The word "rebranded" is a combination of two terms: "re-" and "branded".
The prefix "re-" is a Latin-derived prefix meaning "again" or "back". It indicates repetition, restoration, or return to a previous state.
The term "branded" comes from the verb "brand". It originally referred to the act of marking livestock with a hot iron to indicate ownership. Over time, "brand" also came to mean creating a unique identifying mark, symbol, or name for a product, company, or organization.
Therefore, when combined, "rebranded" refers to the process of changing or adapting the existing brand of a product, company, or organization. It involves altering its visual identity, name, logo, or other brand elements to give it a new or refreshed image.