Ready to wear, commonly abbreviated as RTW, refers to clothing items that are produced and made available for purchase in standardized sizes, as opposed to custom-made or bespoke clothing. It describes garments that are designed, manufactured, and ready to be worn by customers without the need for any further alterations or modifications.
Ready to wear clothing is typically mass-produced by fashion brands and designers, aiming to meet the demands of a wider audience. These garments are created in various sizes and are intended to fit a range of body types. Unlike bespoke or haute couture pieces, which are tailored individually to a specific customer's measurements, ready to wear collections are produced in larger quantities, optimizing production time and cost-efficiency.
Ready to wear fashion includes a wide array of garments, such as dresses, tops, pants, skirts, suits, outerwear, and accessories. These items are available in stores, boutiques, and online platforms, allowing customers to easily browse, select, and purchase their desired styles without the need for extensive waiting periods or personalized fittings.
The concept of ready to wear emerged in the early 20th century, revolutionizing the fashion industry by making affordable and fashionable clothing accessible to a broader market. It has since become the predominant form of clothing production, reflecting current trends, styles, and consumer preferences within the fashion world.
