RADD, an acronym for "Recording Artists, Actors, and Athletes Against Drunk Driving," is a nonprofit organization formed in 1986 with the aim of preventing and raising awareness about the dangers of drunk driving. The organization was founded by actress Glenn Close and musician Dionne Warwick in response to the alarming rates of alcohol-related accidents and fatalities.
RADD's primary focus lies in utilizing the influence and popularity of recording artists, actors, and athletes to promote responsible decision-making when it comes to alcohol consumption and driving. The organization uses a variety of educational, marketing, and media campaigns to reach out to the general public and especially young individuals who are at a high risk of engaging in impaired driving behavior.
RADD collaborates with various entertainment industry professionals and sports organizations to spread its message through public service announcements, community outreach programs, and celebrity endorsements. They provide educational resources, such as brochures, videos, and workshops, to inform individuals about the dangers of drunk driving and alternative options, such as using designated drivers, ride-sharing services, or public transportation.
Through their efforts, RADD seeks to reduce the prevalence of drunk driving incidents, which can lead to severe injuries, loss of lives, and devastating consequences for both the victims and perpetrators involved. By involving influential figures from the entertainment and sports world, RADD aims to inspire behavioral change and create a society that prioritizes responsible choices around alcohol and transportation.
