RACK CARD Meaning and
Definition
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A rack card is a promotional marketing material that provides concise and visually appealing information about a business, product, or service. It is designed to be displayed in racks or holders, typically found in visitor centers, hotels, travel agencies, tourist information centers, trade shows, and other high-traffic areas.
Measuring around 4 x 9 inches, a rack card is typically printed on sturdy cardstock or glossy paper to grab the attention of passersby. Its purpose is to attract potential customers and provide them with key details and compelling visuals to encourage them to take desired actions.
The front side of a rack card usually features eye-catching graphics, vibrant colors, and attention-grabbing headlines that instantly convey the message. It often includes a logo, contact information, and an attractive image representing the product or service being advertised. The back side is dedicated to more detailed information, such as descriptions, benefits, pricing, special offers, or a map to locate the business.
Rack cards are highly effective marketing tools as they are prominently displayed and readily accessible to potential customers. They serve as a convenient and compact source of information, allowing individuals to quickly learn about a business or attraction and decide if they want to engage with it. Moreover, rack cards are cost-effective and easy to distribute, making them a popular choice among businesses looking to reach a wider audience and increase visibility.
Etymology of RACK CARD
The word "rack card" originated from the term "rack" referring to a display or a framework used to hold or hang things. The term "rack" has its roots in Old English, where it meant a frame, support, or framework. It later evolved to refer specifically to a framework or display used to hold or organize items for storage or presentation.
The addition of the word "card" in "rack card" comes from the fact that these display frameworks are often used to hold small, rectangular cards or brochures that provide information or promote a product, service, or attraction. Hence, the term "rack card" primarily describes a small marketing or promotional card designed to be displayed in racks or stands.
