Pronunciation: [kˈa͡ɪp] (IPA) 
The spelling of the word "qype" can be quite confusing as it does not follow typical English orthography. It is pronounced as /kaɪp/ with the first syllable sounding like the word "kye" and the second syllable rhyming with "type". The word is a brand name for an online local search and review website that was popular in Germany and the UK. The unusual spelling is likely a branding decision to make the name stand out and memorable.
Qype was a popular online platform and review website that allowed users to find, rate, and share information about local businesses and services. Founded in Hamburg, Germany, in 2005, Qype gained significant popularity across Europe, particularly in the United Kingdom, Germany, and France.
As a user-generated content platform, Qype relied on its community of users to share their experiences, ratings, and recommendations for various businesses and services such as restaurants, hotels, shops, and more. Users could create personal profiles, leave reviews, upload photos, and connect with other members within the Qype community.
The website provided a comprehensive directory of local businesses, allowing users to search by location, category, and specific criteria. Business owners could also claim their listings on Qype and engage with customers by responding to reviews and updating their information.
Qype's primary goal was to help users make informed decisions by providing an extensive database of reviews and recommendations from real people. It aimed to bridge the gap between consumers and businesses by encouraging engagement and communication.
In 2012, Qype was acquired by Yelp, another prominent review website. Following the acquisition, Qype's brand and platform were integrated into Yelp, and Qype ceased to exist as an independent entity. Many of its features and user-generated content were migrated to Yelp, ensuring continuity for its passionate user base.
