Qualitatively, as an adverb, refers to the manner or method of evaluating or measuring the nature or characteristics of something based on its quality rather than quantity. It pertains to a qualitative assessment or analysis that focuses on determining the attributes, properties, or distinctive features of an object, phenomenon, concept, or event.
When approaching a topic or conducting research qualitatively, it involves investigating and understanding the underlying essence, meaning, or significance of a subject, rather than merely relying on numerical data or statistical information. It emphasizes the exploration of subjective factors and intricate details, highlighting the richness, depth, and complexity of the subject matter.
Qualitative research methods often include techniques such as interviews, observations, case studies, or content analysis, which enable researchers to gather, interpret, and comprehend non-numeric data. By employing these methods, researchers aim to capture the inherent quality, context, and intricacies of human experiences, attitudes, beliefs, perceptions, behaviors, and social interactions.
In a broader sense, qualitatively can also describe the advancement or improvement of something in terms of its quality rather than its quantity. For instance, if a company implemented a new quality control system, it might assess the impact on product performance qualitatively by analyzing customer feedback, product reviews, or comparative testing. Assessing the overall user experience, durability, safety, or design aesthetics would be qualitative aspects considered for enhancements.
