Putting on the air is a phrase that denotes the act of assuming an artificial demeanor or pretending to be something one is not in order to deceive or impress others. The expression is derived from the world of broadcasting, where "putting on the air" refers to the process of transmitting a broadcast signal or going live on air. In a broader sense, putting on the air implies adopting a false persona or display of behavior, often superficial or exaggerated, aimed at creating a specific image or impression.
When someone is putting on the air, they often present themselves in a manner that may be different from their genuine nature, altering their speech, appearance, or overall behavior to appear more refined, knowledgeable, confident, or sophisticated than they truly are. This act is typically executed with the intention of impressing others, gaining their approval, respect, or admiration, or perhaps even fooling them for personal gain.
Putting on the air can be seen in various contexts, such as social gatherings, professional settings, or even in personal relationships. It can involve the use of exaggerated language, affected mannerisms, or an artificial style of dress to project an image of superiority or expertise. However, it is important to note that putting on the air is generally considered insincere or disingenuous, as it involves intentionally misleading others about one's true self in order to manipulate perceptions or outcomes.
Overall, putting on the air is an act of pretense or artifice, wherein individuals create an illusory version of themselves to achieve specific social objectives.
