PUSHED PULL Meaning and
Definition
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The term "pushed pull" refers to a type of marketing strategy commonly used in sales, advertising, and product promotion. It involves a dual approach where companies push their products through various marketing activities while simultaneously creating a demand or pulling customers towards purchasing the product.
The "push" aspect of this strategy involves the company pushing their products into the market through aggressive advertising, sales promotions, personal selling, and other promotional activities. The goal is to create awareness of the product and its features, thus influencing retailers and wholesalers to stock and sell the product. This approach relies on the company's efforts to push the product into the market and convince intermediaries to carry the product.
On the other hand, the "pull" aspect focuses on attracting and creating a demand among end consumers. The company employs various marketing tactics like public relations, advertising campaigns, social media, and other customer-focused activities aimed at generating consumer interest and desire in the product. This encourages customers to request the product from retailers, prompting them to stock and sell it.
"Pushed pull" marketing combines the efforts of pushing products through the distribution channel while creating a pull or demand among consumers. By employing this strategy, companies aim to maximize their reach and sales potential by exerting influence on both the supply side (retailers, wholesalers) and the demand side (end consumers).
Common Misspellings for PUSHED PULL
- oushed pull
- lushed pull
- -ushed pull
- 0ushed pull
- pyshed pull
- phshed pull
- pjshed pull
- pished pull
- p8shed pull
- p7shed pull
- puahed pull
- puzhed pull
- puxhed pull
- pudhed pull
- puehed pull
- puwhed pull
- pusged pull
- pusbed pull
- pusned pull
- pusjed pull
