"Promotional film" is a compound word made of "promotional" and "film". The pronunciation of promotional is /prəˈməʊʃənəl/ (pruh-moh-shuh-nuhl) and refers to something designed to promote a product or service. Film, on the other hand, is pronounced /fɪlm/ (film) which refers to a thin sheet of highly flammable material coated with a light-sensitive emulsion that is used to capture images in a camera. Together, these words refer to a marketing tool that utilizes videos or movies to promote products or services.
A promotional film is a type of audiovisual content created with the specific purpose of promoting or advertising a product, service, organization, event, or idea. It is an essential tool in marketing and communication strategies to effectively engage and inform target audiences about the key features, benefits, and value of what is being promoted.
These films are typically short in duration, ranging from a few seconds to a few minutes, in order to capture and maintain viewers' attention. They are crafted to be visually compelling, combining elements of storytelling, cinematography, animation, and graphic design to deliver a memorable and persuasive message.
Promotional films often follow a structured format, starting with an attention-grabbing introduction that quickly establishes the purpose and context of the content. They then progress to highlight relevant information, utilizing well-crafted visuals, voiceover or text narration, music, and sound effects to effectively convey the intended message. The visuals may include product or service demonstrations, testimonials, interviews, behind-the-scenes footage, or captivating imagery that showcases the desired emotional response or desired action.
These films are distributed through various channels, such as television, cinema, online platforms, social media, and corporate events. Their goals can vary from generating awareness and interest, driving sales and conversions, building brand identity and reputation, educating target audiences, or enhancing customer loyalty.
Overall, a promotional film is a carefully crafted audiovisual marketing tool that aims to create a positive impact on viewers, influencing them to take specific actions, make informed decisions, or simply connect and engage with the promoted content.
The etymology of the term "promotional film" is quite straightforward. The word "promotional" is derived from the verb "promote", which originated from the Latin word "promovere". "Promovere" is a combination of the prefix "pro-" (meaning forward) and the verb "movēre" (meaning to move). In English, "promote" means to advance, encourage, or support the growth or popularity of something.
The term "film" comes from the Middle English word "film", which refers to a thin layer or membrane. The modern sense of "film" as a medium for capturing and projecting moving images originated in the early 19th century when celluloid film strips became widely used in the motion picture industry.
Therefore, when combined, "promotional film" refers to a moving image production created specifically to advance or support the popularity of a product, service, event, or cause.