PRIME TIME Meaning and
Definition
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Prime time refers to a specific time period during the day when the highest level of viewership or audience engagement is expected for a television or radio program. It is typically characterized by the highest ratings and advertising rates, as it attracts the largest number of viewers or listeners. The term "prime time" is commonly used to describe the hours during the evening when the majority of people are available after school or work, typically between 7:00 p.m. and 11:00 p.m.
Prime time is crucial for broadcasting networks and advertisers as it provides an optimum opportunity to reach a wide audience base. Television networks strategically schedule their most popular and anticipated shows during this time slot to maximize viewership. This time period is often associated with a variety of genres such as dramas, sitcoms, reality shows, news broadcasts, and sporting events.
The popularity and significance of prime time have evolved over the years due to technological advancements. With the introduction of digital recorders, online streaming services, and on-demand platforms, viewers have more flexibility in choosing when and where to watch their favorite programs. However, prime time remains an essential aspect of broadcasting as it continues to capture a substantial portion of audiences, contributing significantly to the success and profitability of television networks and advertisers.
Common Misspellings for PRIME TIME
- orime time
- lrime time
- -rime time
- 0rime time
- peime time
- pdime time
- pfime time
- ptime time
- p5ime time
- p4ime time
- prume time
- prjme time
- prkme time
- prome time
- pr9me time
- pr8me time
- prine time
- prike time
- prije time
Etymology of PRIME TIME
The term "prime time" originated in the United States, specifically in the field of broadcasting. It was first used in the 1930s to refer to the time slot during the evening when radio programs had the largest audience and the highest advertising rates. Initially, this slot was from 8:00 to 11:00 p.m. word "prime" in "prime time" was derived from the concept of "prime" or "first-rate", indicating something of the highest quality or importance. This term was commonly used in various industries, such as prime minister (head of government) or prime mover (a machine or device of utmost importance).
As television became popular in the 1940s-1950s, the term "prime time" carried over, referring to the period when TV shows with the most viewers were aired. Networks scheduled their most popular programs during this time to attract the largest audience and commercial advertisement revenue.
Idioms with the word PRIME TIME
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prime time noun
Prime time noun refers to a person, thing, or event that is at the peak of its performance or popularity. It is a metaphorical reference to the most important or favorable moment for something.
Similar spelling words for PRIME TIME
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