PRESS CLIPPING Meaning and
Definition
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A press clipping refers to a printed article or news story that has been excerpted, cut out, or collected from a newspaper, magazine, or other forms of media. It serves as a tangible representation of a particular piece of press coverage. These clippings are typically stored and organized for reference or archival purposes.
Press clippings are commonly used by individuals, businesses, organizations, or public relations professionals to track and monitor the media coverage they receive. They allow individuals or entities to keep a record of how they are portrayed in the press, track the success of their media campaigns or PR efforts, and understand public perception.
These clippings often include the article's headline, main body, and the name of the publication, as well as the publication date. They may also include other relevant details such as the author's name, page number, and the section of the publication where the article appeared. In modern times, with the shift towards digital media, press clippings may also be represented in electronic formats, such as PDF files, saved web pages, or screenshots.
Press clippings are widely used for various purposes, including media analysis, reputation management, competitive monitoring, and public relations strategies. They provide individuals or entities with a tangible and easily accessible archive of their press coverage, offering valuable insight into their public image and the effectiveness of their media outreach efforts.
Common Misspellings for PRESS CLIPPING
- oress clipping
- lress clipping
- -ress clipping
- 0ress clipping
- peess clipping
- pdess clipping
- pfess clipping
- ptess clipping
- p5ess clipping
- p4ess clipping
- prwss clipping
- prsss clipping
- prdss clipping
- prrss clipping
- pr4ss clipping
- pr3ss clipping
- preas clipping
- prezs clipping
- prexs clipping
Etymology of PRESS CLIPPING
The word "press clipping" is a term commonly used to describe an excerpt or a cutout from a newspaper or other printed publication. It is derived from the verb "press" meaning to apply pressure or print, and "clipping" meaning a small cutout or piece.
The term dates back to the era when newspapers and magazines were the primary sources of news and information. Press clippings were created by physically cutting out relevant articles, advertisements, or any other content of interest from these publications. These clippings were typically collected, organized, and used for various purposes like research, archives, or public relations.
With the transition to digital media and the decline of physical newspapers, the term "press clipping" has evolved to include digital versions of the cutouts, such as scanned clippings, screenshots, or online articles saved for reference.
