Presale, also known as pre-sale or pre-order sale, refers to a commercial activity in which products, services, or tickets are made available for purchase by consumers before they are officially released or become available to the general public. It is a marketing strategy commonly used by businesses to generate interest, gauge demand, and build anticipation prior to the official release of a product or service.
During a presale, consumers are given the opportunity to make a purchase in advance, often at a discounted or exclusive price. This enables companies to secure sales and generate revenue before the official release, helping them to fund production costs and mitigate financial risks.
Presales are commonly used in various industries, including entertainment, technology, retail, and real estate. For example, in the entertainment industry, presale tickets allow fans to secure their seats for a concert or show before they are made available to the general public. In real estate, presales offer prospective buyers the chance to purchase property units or homes that are still under construction or in the planning phase.
Presale strategies often involve limited quantities, exclusive offers, or access to added bonuses or perks, such as autographed merchandise, VIP experiences, or early access to new features. The goal is to create a sense of exclusivity and urgency, encouraging consumers to take advantage of the presale opportunity.
Overall, presales serve as a valuable marketing tool, helping businesses build buzz, generate revenue, and establish a dedicated customer base before a product or service is officially launched.
