PREORDERS Meaning and
Definition
-
Preorders refer to a commercial practice in which consumers have the option to reserve and purchase a product before its official release date. The concept is primarily prevalent in the retail industry, especially within the context of entertainment media such as video games, music, books, and movies.
When a product is available for preordering, customers can place an order and make a payment in advance, securing their purchase for when the item becomes available for distribution or sale. Preordering often includes various advantages, such as exclusive bonus content, limited editions, or discounted prices. By allowing customers to preorder, businesses can gauge the interest and demand for a particular product before its release, enabling them to make informed decisions regarding the production quantity.
Preorders typically involve a time period during which interested customers can place their orders. Once the item is officially released, the business fulfills these preorders by shipping the products to the customers or making them available for pickup at designated locations. In some cases, preorders are delivered to customers prior to general availability, giving them an added advantage of being among the first to receive and enjoy the product.
The rise of digital platforms and online marketplaces has significantly facilitated the process of preordering, allowing customers to reserve products with just a few clicks. This practice has become an essential aspect of marketing strategies, offering both businesses and customers a mutually beneficial arrangement.
Common Misspellings for PREORDERS
Etymology of PREORDERS
The word "preorder" is a combination of two words: "pre-" and "order".
The prefix "pre-" comes from the Latin word "prae", meaning "before" or "prior to". It is often used to indicate that something occurs before or in advance of another event or action.
The word "order" has its roots in Old English and derive from the Old Norse word "orðr". It originally referred to a command or arrangement given by a person in authority. Over time, it took on the meaning of requesting or obtaining something in exchange for payment.
Combining these two words, "preorder" came to mean placing an order or making a purchase in advance of the release or availability of a product. It specifically implies that the product is not currently available, but customers can request and reserve it before the official release date.
