The word "popularise" means to make something widely appealing or accessible to the general public. It is spelled as pɒpjʊləraɪz or pɑːpjələraɪz, with a stress on the second syllable. The "o" in the first syllable is pronounced as "ah" and the "ar" sound in the second syllable is often pronounced as a schwa sound, making the word sound like "pop-yuh-luh-ryze". This word is commonly used in marketing or business contexts, where companies aim to popularise their products or services.
Popularise is a verb that refers to the act of making something widely known, accepted, or appreciated by the general public. It involves the process of promoting or "popularising" certain ideas, concepts, products, or activities in order to increase their popularity and accessibility.
When something is popularised, it means that efforts have been made to make it more appealing, understandable, or relatable to a larger audience. This can be achieved through various means, such as marketing campaigns, advertising, media exposure, or even through word-of-mouth.
The goal of popularising something is to reach a broader demographic and ensure that it gains widespread recognition or acceptance. By making something more accessible and relatable, it can capture the attention and interest of the masses, ultimately resulting in increased popularity or mainstream acceptance.
Popularisation can be seen in various fields, such as art, music, literature, sports, science, or even social movements. For instance, a new genre of music might be popularised by promoting it through radio play, music videos, or live performances. Similarly, a scientific theory or discovery might be popularised by simplifying complex concepts and presenting them in a way that is easily understandable to the general public.
In summary, popularise is the action of increasing the popularity, recognition, or acceptance of something by introducing it to a wider audience or making it more relatable and accessible.
To render pleasing and suitable to the people generally.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word "popularise" is derived from the adjective "popular". "Popular" entered English in the late 15th century from the Latin word "popularis", which means "belonging to the people". The base word "populus" in Latin refers to "people" or "nation". The suffix "-ize" is borrowed from the Greek "-izo" and is used in English to form verbs indicating the process of making something or someone conform to a certain state or quality. Therefore, "popularise" emerged in the early 19th century, combining the root "popular" with the suffix "-ize" to indicate the action of making something widely liked or accepted by the general public.