PLU, acronym for "People Like Us," is a term used to denote a particular group of people who share a common background, lifestyle, or set of preferences. It originated in the 1980s and is often associated with social and cultural contexts. The term generally refers to individuals who are similar in terms of social status, educational background, interests, and values.
PLU can be used to categorize people who belong to similar social or economic classes, often characterized as middle-class or upper-middle-class. The term is commonly employed in conversations about social class, consumer behavior, and cultural preferences. It is often used in a colloquial and somewhat self-referential manner by those who identify themselves as PLU.
The concept of PLU inherently implies a sense of exclusivity or the idea that this group stands out from others based on shared characteristics or experiences. The term is used to describe people who are perceived to have a similar taste in fashion, music, lifestyle choices, or hobbies.
However, the usage of PLU can be subjective and context-dependent, as it relies on individual perceptions of what defines a person as part of this group. Consequently, it is important to note that the classification of PLU is socially constructed and may vary across different communities, cultures, or time periods.
