PLEDGE DRIVE Meaning and
Definition
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A pledge drive refers to a concerted effort or campaign typically undertaken by a non-profit organization or a broadcasting station to raise funds or secure financial commitments from individuals, businesses, or other entities. The primary objective of a pledge drive is to encourage people to make a commitment to donate a certain amount of money or resources to support the cause or mission of the organization or to provide funding for specific projects.
During a pledge drive, various methods and strategies are employed to motivate people to contribute. These can include regular on-air appeals, advertising campaigns, fundraising events, direct mail, online platforms, and telephone solicitation. Pledge drives often feature incentives or rewards for donors, such as exclusive merchandise, access to special events, or recognition in acknowledgment of their contributions.
The duration of a pledge drive can vary, ranging from a few days to several weeks, depending on the goals and resources of the organization. Typically, during a pledge drive, fundraising progress is tracked and publicly announced to create a sense of urgency and foster a spirit of competition among donors.
Pledge drives are commonly associated with public broadcasting stations, particularly radio and television, where they rely heavily on regular listener or viewer support to sustain their operations. However, the concept of a pledge drive can be employed by any organization seeking to raise funds or secure long-term financial commitments to advance its mission or fulfill specific goals.
Common Misspellings for PLEDGE DRIVE
- oledge drive
- lledge drive
- -ledge drive
- 0ledge drive
- pkedge drive
- ppedge drive
- poedge drive
- plwdge drive
- plsdge drive
- plddge drive
- plrdge drive
- pl4dge drive
- pl3dge drive
- plesge drive
- plexge drive
- plecge drive
- plefge drive
- plerge drive
- pleege drive
Etymology of PLEDGE DRIVE
The etymology of the word "pledge drive" can be understood by breaking it down into its constituent parts.
The word "pledge" originated from the Old French word "plege" or "pleige", which means a "surety or security". It entered Middle English around the 14th century and referred to a person who provides security or a pledge for someone else. Over time, the meaning of "pledge" expanded to include a solemn promise or commitment made by an individual.
The word "drive" originated from the Old English word "drifan", which means "to push or propel". In this context, "drive" refers to a collective effort to achieve a specific goal or objective.
Therefore, the term "pledge drive" combines the concept of a group effort ("drive") and the act of making a solemn commitment or promise ("pledge") to support a particular cause or organization.
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