PLATINUM CERTIFICATION Meaning and
Definition
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Platinum certification refers to a recognition or certification given to a music album or single by a certifying body in the music industry, indicating that the album or single has reached a significant level of sales or distribution. It is a prestigious and highly sought-after achievement for artists and record labels.
To be awarded platinum certification, an album or single must have sold a predetermined number of units, which varies by country. The specific threshold for platinum certification may differ depending on the country's music industry standards and the certifying body responsible for issuing the certification. For example, in the United States, platinum certification is currently granted by the Recording Industry Association of America (RIAA) after an album has sold one million copies, while in the United Kingdom, it is bestowed by the British Phonographic Industry (BPI) for sales of 300,000 units.
Platinum certification is a significant milestone, representing commercial success and popularity. It reflects the broad appeal and widespread consumption of an artist's work. Not only does it signify the number of copies sold, but it also acknowledges the impact and influence the music has had on the public.
Artists and record labels often celebrate achieving platinum certification as a testament to their talent, hard work, and the public's appreciation of their music. Along with other certifications like gold, silver, and diamond, platinum certification is used as a benchmark for recognizing commercial success in the music industry.
Etymology of PLATINUM CERTIFICATION
The term "platinum certification" derives from the element "platinum" and its association with high value, rarity, and prestige.
Platinum is a precious metal known for its remarkable properties, including its resistance to corrosion, ductility, and lustrous appearance. Since ancient times, platinum has been regarded as a symbol of wealth and luxury. In the context of certifications, platinum represents the highest level of achievement or success.
The use of "platinum" as a metaphorical adjective to describe top-tier certifications likely originated in the music industry. In the mid-20th century, record companies started awarding certifications to denote the sales milestones achieved by albums and singles. Initially, these certifications were predominantly represented by gold and silver awards.
To acknowledge exceptional achievement and enormous commercial success, the Recording Industry Association of America (RIAA) introduced the platinum certification in 1976.
