PLANOGRAM Meaning and
Definition
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A planogram is a visual map or diagram utilized in retail environments to strategically arrange and display products on shelves or floor spaces. It is constructed to optimize sales, improve the overall customer experience, and efficiently utilize retail space.
The primary goal of a planogram is to guide store personnel or visual merchandisers in arranging a store's inventory in a logical and organized manner. The planogram outlines the specific placement and positioning of products, taking into consideration factors such as product size, brand positioning, popularity, and sales performance. By following the planogram, retailers can effectively maximize sales potential by placing high-demand products at eye level or in prominent areas that attract customer attention.
Planograms can be digital or printed, providing a clear visual representation of how products should be displayed. They often include detailed information such as product descriptions, SKU numbers, and quantities required. Additionally, planograms may include instructions on how to arrange products, recommended shelving or fixtures, and guidance on maintaining aisle accessibility and cleanliness.
Retailers commonly utilize planograms for various purposes including product launches, seasonal updates, and promotional displays. These visual guides not only streamline the store layout process but also help create an aesthetically pleasing and organized shopping experience for customers. By implementing a planogram, retailers can improve efficiency, increase sales, and enhance overall customer satisfaction.
Common Misspellings for PLANOGRAM
- olanogram
- llanogram
- -lanogram
- 0lanogram
- pkanogram
- ppanogram
- poanogram
- plznogram
- plsnogram
- plwnogram
- plqnogram
- plabogram
- plamogram
- plajogram
- plahogram
- planigram
- plankgram
- planlgram
- planpgram
- plan0gram
Etymology of PLANOGRAM
The word "planogram" is a combination of the words "plan" and "diagram". It is derived from the English words "plan" which comes from the Latin word "plānus", meaning flat or level, and "gram" which comes from the Greek word "gramma", meaning "something written or drawn". The combination signifies a diagrammatic or graphic representation of a plan for the arrangement or display of products or items in a store or retail space. The term likely emerged in the retail industry in the mid-20th century to describe a visual representation of how merchandise should be organized and displayed for optimal sales and customer appeal.
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