Placard, spelled /ˈplækɑrd/ or PLAK-ard, is a noun that refers to a large notice sign that is usually placed in a public area to convey a message or information to passersby. The spelling of the word has its roots in the French word "placart," which means "poster," and it has been used in English since the mid-17th century. The proper pronunciation of this word involves accenting the first syllable and using a short "a" sound in the second syllable.
A placard is a prominently displayed sign or notice, usually made of durable or rigid material, used to convey information or advertise something. It is typically larger than a regular sign and designed to capture attention and be easily readable from a distance. Placards can be found in various settings, including public places, commercial establishments, and transportation hubs.
Characterized by bold fonts and vibrant colors, placards aim to draw attention to their message and are often created with graphical elements to enhance their visual impact. They may advertise products or services, provide directions or instructions, announce upcoming events, or convey important information such as safety guidelines or warnings. Placards are commonly seen in transportation sectors, such as airports, train stations, or bus stops, where they display schedules, destinations, or promotional offers, guiding commuters or travelers.
Placards are frequently made from sturdy materials like plastic, wood, metal, or cardboard to ensure durability and longevity. They are commonly affixed to walls, doors, windows, or fixed display structures using nails, screws, adhesive, or other mounting accessories. In special cases, they can be portable with stands or frames, allowing for easy mobility and placement in different locations.
Overall, placards serve as impactful communication tools that capture attention, inform, persuade, or announce important messages or advertisements in a clear and visually appealing manner.
• A bill or printed paper stuck up against a wall; a declaration fixed up in some public place; a posting-bill.
• To stick up a written or printed paper on a public place; to notify publicly.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word "placard" originated in France in the late 15th century. It is derived from the Old French word "placquart" or "plaque", meaning "medal" or "flat plate". These terms were derived from the Latin word "placa", meaning "thin plate" or "tablet". Over time, the meaning of the word shifted to refer to a flat piece of paper or board displaying a public notice or advertisement.