Pronunciation: [pˈɪvətɪŋ] (IPA) 
The word "pivoting" is spelled with a "v" in the middle, despite the fact that it sounds like it should be spelled with a "f" (as in "pifoting"). This is because the "v" sound in English is often spelled with an "f" or "ph" when it occurs at the beginning of a word, but spelled with a "v" when it occurs in the middle or end. In IPA phonetic transcription, the word "pivoting" is pronounced as /ˈpɪvətɪŋ/.
Pivoting is a verb that refers to the act of turning or rotating on a central point. It is often used metaphorically to describe a change in direction or strategy. In business and entrepreneurship, pivoting is a crucial process that involves making a fundamental shift in a company's product, target market, or overall strategic approach. When a company realizes that its original plans or assumptions are not working as anticipated, it might decide to pivot by altering its strategy to adapt to changes in the market or to better meet customer needs.
Pivoting requires careful analysis and evaluation of existing circumstances and future prospects. It involves gathering feedback and data to assess the viability and potential of a new direction. By pivoting, companies aim to improve their chances of success and remain competitive in dynamic environments. Pivoting can take various forms, such as refining or changing the product offering, shifting the target market, modifying pricing, or rebranding the company.
Successfully executing a pivot necessitates agility, adaptability, and the ability to identify and seize opportunities. It requires the company and its leadership to stay open-minded, flexible, and willing to embrace change. Pivoting is a strategy that can enable companies to reposition themselves in the market, correct past mistakes, capitalize on emerging trends, and ultimately increase their chances of long-term success.
* The statistics data for these misspellings percentages are collected from over 15,411,110 spell check sessions on www.spellchecker.net from Jan 2010 - Jun 2012.
The word "pivoting" has its origins in the Middle English period, around the 14th century. It is derived from the Old French word "pivote", which in turn comes from the Latin word "pivotem" or "pivum".
In its earliest usage, "pivoting" referred to the act of turning or rotating on a central point, akin to the movement of a door on a hinge. The word evolved to be used metaphorically outside the realm of physical objects, particularly in business and strategic contexts.
Today, "pivoting" is commonly used in various fields, such as entrepreneurship, sports, and project management, to describe the action of making a significant change in strategy or direction to adapt to new circumstances or opportunities.
