Pictorial matter refers to visual information or content that is presented in a visual form rather than in written or verbal expression. It encompasses any kind of visual material used to convey or supplement information, often in the context of publications, books, magazines, advertisements, educational materials, or presentations.
This term covers a wide range of visual representations, such as drawings, photographs, illustrations, diagrams, maps, charts, graphs, or any other visual aid that supports the communication of ideas, concepts, or data. Pictorial matter can be utilized to enhance the understanding, clarity, or appeal of text-based information, by providing visual examples, representing complex ideas visually, or creating visual interest.
In publications like books or magazines, pictorial matter may include photographs, illustrations, or diagrams that accompany or illustrate written text. These visuals are often used to engage the reader, to provide a visual representation of the discussed subject matter, or to clarify the written content.
Additionally, in advertising, pictorial matter constitutes visual elements such as images or graphics that are intended to attract attention, create interest, or convey a message to potential consumers. These visuals play a crucial role in marketing and can greatly impact the effectiveness of advertisements by providing a visual representation of the product or service being promoted.
Overall, pictorial matter encompasses all forms of visual content utilized to assist in communication, presentation, or expression, making it an essential element in various fields where visual representation is important.
