PERSUASIBILITY Meaning and
Definition
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Persuasibility refers to an individual's capacity or tendency to be influenced or convinced by persuasive arguments, reasoning, or appeals. It is a psychological characteristic that varies from person to person, representing their susceptibility to persuasion and their willingness to change their beliefs, attitudes, or behaviors based on external influences.
A person's persuasibility is influenced by several factors, including their cognitive abilities, personality traits, past experiences, and the nature and strength of the persuasive message or source. Individuals who are highly persuasible tend to be open-minded, receptive, and easily convinced by well-presented arguments and logical reasoning. They are more likely to be sensitive to social pressure, seek approval, and conform to social norms.
Persuasibility can be measured through various methods such as self-report questionnaires, observational studies, or experimental settings. Researchers often study persuasibility to understand how people respond to different persuasive messages, advertising techniques, or public health campaigns.
Understanding the concept of persuasibility is important for marketers, advertisers, salespeople, and communicators as it helps them design effective persuasive strategies and tailor their messages to specific target audiences. Additionally, identifying the degree of persuasibility in individuals can assist professionals in predicting their responses to various forms of persuasion and predicting behavior change.
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Capability of being persuaded.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
Common Misspellings for PERSUASIBILITY
- oersuasibility
- lersuasibility
- -ersuasibility
- 0ersuasibility
- pwrsuasibility
- psrsuasibility
- pdrsuasibility
- prrsuasibility
- p4rsuasibility
- p3rsuasibility
- peesuasibility
- pedsuasibility
- pefsuasibility
- petsuasibility
- pe5suasibility
- pe4suasibility
- perauasibility
- perzuasibility
- perxuasibility
- perduasibility
Etymology of PERSUASIBILITY
The word "persuasibility" is derived from the combination of two words: "persuasive" and "-ability".
- "Persuasive" originates from the Latin word "persuāsus", which is the past participle of "persuādēre". "Persuadēre" is composed of "per" (meaning "through") and "suādēre" (meaning "advise, urge, or recommend"). Therefore, "persuasive" conveys the ability to influence, convince, or sway someone's opinion, belief, or behavior through advice, recommendation, or urging.
- The suffix "-ability" comes from Old French, derived from the Latin suffix "-abilitas" and "-abilis", which indicates the quality or state of being able to possess or exhibit a particular characteristic or ability.
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