The spelling of the word "personized" is incorrect. The correct spelling is "personalized". The IPA phonetic transcription of this word is /ˈpɜːsənaɪzd/, which is pronounced as "per-suh-nahyzd". The word "personalized" is derived from the root word "personal", meaning individual or unique to a specific person. When adding the suffix "-ize", it means to give something a specific characteristic. Therefore, personalized means to give something a specific personal characteristic that is unique to an individual.