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Personalise is a transitive verb that refers to the act of customizing or adapting something to suit an individual's preferences, needs, or characteristics. It involves adding personal touches or modifications to make something more unique or specific to a particular person. This could apply to various contexts, including objects, experiences, communication, and even services.
When personalising an object, it entails modifying or customizing it in a way that reflects an individual's taste or style. This could involve adding names, initials, or unique designs to make it more distinctive and individualistic. Similarly, personalising an experience or service involves tailoring it to meet the specific needs or desires of an individual. This could range from adapting a travel itinerary to match someone's interests, to altering the content of a product or service to satisfy their requirements.
Furthermore, personalising communication involves addressing or presenting information specifically to an individual, taking into consideration their preferences or circumstances. This could manifest in personalized emails, messages, or advertisements that use individuals' names or provide recommendations based on their previous actions or interests.
Overall, personalise refers to the act of making something distinctive, unique, or well-suited to someone's personal preferences, needs, or characteristics. It involves adapting, customizing, or tailoring an object, experience, communication, or service in order to reflect and cater to the specific individual.
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Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word "personalise" is derived from the adjective "personal", which originated from the Latin word "personalis". In Latin, "personalis" was formed from the noun "persona", meaning "mask" or "character". "Persona" originally referred to the theatrical masks worn by actors in ancient Roman dramas, representing different characters. Over time, "personalis" evolved to mean "pertaining to a person". The suffix "-ize" was added to the word in the 17th century to convert it into a verb, giving us "personalize" or "personalise" (in British English spelling). The word "personalise" means to modify, adapt, or tailor something to suit an individual's preferences, tastes, or characteristics.
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